There are different reasons for limits shown in the standards, which they may or may not choose to justify. Table 6 ("Temperature-rise Limits") in IEC 61439-1 (concerned with switchgear) may be on account of something like bus bar fasteners loosening from cycling. They do mention annealing of copper and it is implied that things that get touched and are of metal (a thermally conductive material) should not be more than 15K hotter than ambient (25K if made of insulating material). Switchgear operates under certain typical conditions- you may note that they've specified the maximum ambient as 40°C and average over 24 hrs should not exceed 35°C (without additional considerations). That also places constraints on the maximum absolute temperature.
Class B is a general class of insulation that will function up to 130°C. It's up to the engineer to ensure that the sum of the ambient (which may be far from typical outdoor temperature) and temperature rise does not exceed that temperature. That places a constraint on the temperature rise.
Whether one or the other choice is made by the drafters of a standard would depend on which they feel is more appropriate in a given situation. Historical factors and de facto industry practice may also come into play.