"1" is a single low pulse of length T, followed by a single high pulse of length T
"0" is a single low pulse of length 2T, followed by a single high pulse of length 2T
This is similar to BFSK, except that this scheme only has one full cycle per bit, whether that bit is 0 or 1. For BFSK, the "1" bit would get 2 full cycles, and the "0" bit would get only one full cycle.
I can find a usage of this scheme, in digital model railroads and digital slots cars, where power and data are transmitted through the metal rails in the form of square wave AC.
I've searched high and low, and cannot find any name or other usages of this fairly simple, and quite useful looking keying scheme.