The WS2812b color LED uses some kind of duty cycle encoding to encode three states:
- one
- zero
- reset
This can be seen in the following figure:
(Source: https://cpldcpu.files.wordpress.com/2014/01/ws2812_protocol.png)
What's the name of the used encoding?
It's not classic Pulse Width Modulation (PWM).
Edit:
While this question What encoding is used in this signal? asks for a name of a similar modulation, it does not give a name for the modulation.