I would love to follow the most common pinout (I design connector and receptable, but you never know).
I find conflicting sources:
-RJ45 connector exact same pinout number by number:
-A big cable producing brand Turck seems to have another "standard", I did see this at one of our clients:
Or, is there no (de facto) standard?
UPDATE: we are using the Turck standard on all our cables now. This seems the de facto standard.