We all know its customary for a VOLUME control on any audio product should require turning CW to make it louder. In fact for user accessible rotary adjustments, clockwise almost universally means "more". This despite the fact that all plumbing faucets do the opposite. But it seems whenever I design a circuit where a trimpot makes the most sense, I'm always self debating this, and even when I reach what I think is a sensible decision I often find I'm later second guessing myself.
Consider, for example a trim pot that limits the maximum GAIN in an amplifier. On the one hand, it would seem to follow the "volume control" logic that CW should be more gain. But then again when you make adjustments looking at a schematic, sometimes it seems like the opposite might make more sense. Especially when only 2 legs of the trimmer is used, maybe CW should always mean more resistance.
I doubt there is a right or wrong to this, so I always try to notate my schematics with an arrow near the trim pot wiper with either "CW" or "CCW". Right or wrong, that way at least I know what to expect. But for as many times as the final adjustment direction didn't seem to make as much sense as I thought it would on paper, I thought it might be interesting to see if there is some consensus or set of conventions, as there already is for user level adjustments.